You probably don't want to have to create an account to find your answer or do another search once you've clicked a link. Think about what you want from a top-ranked Google result. How would you search for the answer your page provides? This means creating great content, using keywords, organizing your site in a logical hierarchy so it's easier to navigate, etc. Empathy is everything in SEO, and it will serve you to think like the user. People use search engines to find answers. Become genuinely interested in other people. What follows is actual advice from Carnegie's original book, analyzed in terms of SEO best practices. How to Make People Like You, including Google So this post is a two-for-one: you'll learn how to be likable, and also how to drive traffic to your sites. What is SEO? Search Engine Optimization is the process of generating natural, or organic, search results from search engines. Relationships, and happiness still hold true today - and some seem oddly applicable to the core principles of SEO, or Search Engine Optimization.
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